Mahindra First Choice Wheels inaugurates 400th authorised dealership

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, has just reached a new milestone with the inauguration of its 400th outlet in Dwarka in Delhi NCR on December 12, 2014. This is the company’s 34th dealership in Delhi NCR and the 137th in North India.

The new outlet, M/s Car Choice II, is spread across 10,000 sq. ft and is located at Plot no. 3 & 4, Sector-7, Near Gokul Garden, Dwarka and was inaugurated by Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd. Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels was also present, according to a press release issued by the company.

“Today is a very significant day for the entire MFCWL family as we achieve yet another milestone in our journey. Over the past seven years we have not only emerged as India’s leading used car company but have also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. But perhaps our greatest achievement has been the credibility that we have brought to an industry that was largely unorganised,” said Rajeev Dubey.

Dr. Palle noted that rising consumer confidence is driving demand for used cars in the country. NCR is the biggest market and a strategically important one for the company, he said. “Aside from the metros, we have also been getting an excellent response from B and C category towns which is enabling us to expand faster. We are planning to close the year with 500 outlets and 1.5 lakh vehicle sales, both online and offline,” he added.